A Sip of a Kiss

Imagine a magazine filled with luxury items; page after page of prosperous promises. As the glitter literally flutters from the page, you come across the champagne section. A woman’s face leaps from the advertisement beckoning like the sirens of old. In a flurry of sparkle, every page turned proves the same as the last: women portrayed as champagne. If women are the picture of beauty and they are portraying champagne, what is this metaphor implying about the good life?

 While actress Scarlett Johansen drapes over a richly upholstered chair, model Eva Herzigova invites from her wistful relaxing, and model Paris Hilton basks in her brazen gold body. These women are positioned in luxurious ways; fashioning a visualization of the champagne itself. Gold tones are used and all are adorned; yes, even stark Hilton who has a ring on hand.

The fact that these are luxury items increases the standards of these advertisement’s promises. Notice the knowing invitations in these women’s eyes. The beauty these ladies are portraying welcomes as if to say, “I know you have been looking for me, come, taste something that won’t disappoint you.” The good life is obtainable and this champagne calls you to receive what it has to offer. Hilton’s facial expression takes it to another level. Her face could easily be interpreted as worship: head tilted upward, eyes closed, and features graced with a peaceful façade. Beauty, in this case, is fully satisfied in herself. She seems to worship her emanating glory among the crusted floor of a famished dessert. These aren’t just catcalls, these women are fully assured of their effect; the fulfillment of beauty in the hands of a consumer in search of the good life.

This beauty isn’t represented by ambiguous faces, but sought-after celebrities. They fully develop this metaphorical beauty by blatantly parading a high-class reputation. This champagne will make you someone else, someone better, someone in command of a famous beauty. After sipping these intoxicating suds, this exquisiteness is fully satisfied within you. Just like the power these celebrities have, you too will be able to wield and know a glamor that you were lacking before. This ideal is reenacted by ladies who are coinsurers of the life they are performing.

The chase is over, the answer is known: here beauty stops and showers you with first-class living. With each gulp of champagne the epitome is not only prosperity, but a capturing of beauty. These metaphors imply that champagne will give you something extravagant you don’t have to earn; it’s offered. This metaphor uses women to visualize a beverage, give it a personality, and promise to indwell you upon consumption. This champagne will intimate luxury within you.